I live part time here in Japan and they have conservation down to a science. From recycling days to cars. Sometime they are a little bit over the top but it works. Toyota is a very popular car but there are many more.
The Mitsibishi is very popular, gas model but the hybrid is coming on strong. The model is both gas and hybrid here.
Driving Mitsubishi's Electric Kei Car in New York | Car Ramblings & Reviews Blog & Discussion at Automobile Magazine